April 25, 2016 – Day One – Seattle – TBS & IIMB Aerospace MBA – University of Washington

Great first day spent in Seattle where Delegates from IIMB and TBS met up and have attended presentations.

In the morning, Melissa Underhill (Senior Manager of Customer Support, Boeing Commercial Aviation Services) introduces what customer experience stands for in Boeing Commercial Aviation Services. Rich discussions with the audience enable to go further for instance regarding liabilities.

After lunch, David Barr (Director-Boeing Business Development) and John Moore (Director, Business Development Boeing Materials) did a much knowledgeable presentation of Hexcel activities and composites market. Beyond history, technology and processes, various issues have been addressed regarding marketing, business trends, competitive advantage…

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