“Opportunities in Asia-Pacific for European Tech Businesses”, by Mr. Nathanael Noiraud
It’s been a pleasure to welcome on TBS campus, Mr. Nathanael Noiraud (Founder & CEO of NSCS “N-Strategy Consulting Services Ltd.”)and a TBS Alumni!) in the frame of “Career Booster” conferences organized by Aerospace MBA program for all international audience within TBS.
Nathanael kindly shared his views about the Asia-Pacific market, based on his extensive experience in this region. Asia-Pacific will account for more than 50% of the World’s GDP by 2020. Asia-Pacific, as known as “APAC” is a very diverse region in mutation driving the World’s growth. Meanwhile, Europe is still a major source of technological innovations and European businesses need to conquer markets outside of their continent in order to survive in a very competitive and globalized context. Nathanael did address the following important questions:
- What are the main geopolitical/geostrategic historical parameters and current trends in Asia-Pacific?
- How can European innovations and businesses make the most of the current situation and shift from an “old” paradigm where crossing the Atlantic is the usual first step on the path of internationalization?
- From a European Tech company perspective, how to successfully setup operations and expand to Asia-Pacific?
