In the frame of the 2 year Aerospace MBA program, diverse lectures are taking place in Indian Institute Management Bangalore. For instance, Batch 3 of the GMAE program (i.e. Year 1 of the Aerospace MBA program) got one marketing session (B2B & Project Marketing) applied to the aerospace industry on June 30 and July 1, 2017.
Dr. Christophe Bénaroya taught this marketing lecture enabling participants to work on a Case Study. This session encouraged :interaction, analysis, collaborative work, creativity, problem-solving approach, customer orientation… Congratulations to the participants who did a real good job!
