In these particular times, iit’s a pleasure of informing you of the release of our book “BtoB Marketing ” in China. This is the outcome of a very long process, started more than ten years ago with the M2C students,
This book has been released by the same Chinese publisher “AviationNow” as out “Aerospace Marketing Management” book co-authored by Philippe Malaval and Christophe Bénaroya.
We’d like to express our gratituded to Yongji ZHANG, graduate from the former Aerospace MBA, who actively contributed to the correction of the translations, with the support of Xin LIU, another Aerospace MBA Alumni.
